Marketing Budget Optimization

This project optimizes marketing investments across different platforms using Gurobi to maximize returns. With an initial budget of $10 million, three optimization models allocate funds to platforms like TV, Facebook, and Instagram under specific constraints, such as capping individual platform investments at $3 million. The first two models use static ROI values, while the third model simulates monthly reinvestments, updating the budget based on a 50% reinvestment rate of monthly earnings. This approach helps determine the most profitable allocation strategy for maximizing returns.